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KFC “PACK MORE INTO LUNCH” CAMPAIGN
Director: That Go
This branded music video broke records as the fastest music video to be produced ever.
The challenge was to create a music video in your lunch hour.
The film required a ton of negotiation up front to get an artist to agree to be part of this idea and we ended up getting 3. The second hurdle was finding a director to take on the challenge and we got 2!
The end result speaks for itself… we shot, edited and delivered the video to fans within 57mins!!
Check out the making of and film to see how we did it.