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DON’T FLY CAMPAIGN
Director: Michael Geoghegan
This commercial broke online on FB and Youtube before going on TV. We created an interactive version of the film where viewers were asked to enter their postal code before watching, and they would see a version of the film where the plane drove past their house on the way to the stadium. About 10% of the British population tried it and was considered one of the most successful interactive social media advertising campaigns of it's time. Try it out here.