Cox - Band Together
Agency: 180LA
Creatives: Mike Bokman, Jason Rappaport, Guiga Cunha, Juan
Director: Matt Ogens, Mssng Peces
Editor: Dan de Winter, Work
High school rivalries, particularly in football, are deep rooted and have a way of dividing teens and communities alike. For this activation, we brought two rival high schools - Putnam North and Putnam West in Oklahoma- together through their marching bands by creating a surprise, joint halftime show during the rivalry game. The kids rehearsed for 2 weeks and performed the song “why cant we be friends” a familiar song for people in the crowd to recognize without the lyrics—plus carrying the deeper meaning of connection that we wanted to bring to the community. The story and final performance was documented by director Matt Ogens.