New Era / NFL - Weather it all

Agency: Callen

Creatives: Craig Allen, Brandon Mugar, Tim Kang

Director: Jackson Tisi, Fela

Editor: Nick Yumul, Church

You can’t appreciate the highs of your teams unless you’ve weathered the lows. True fans stand by their team rain, hail and shine. They look at the forecast for a stormy season ahead and show up anyway. Because who can say they can truly celebrate a win if they weren’t there for the losses. The Sideline Series is made for the exact purpose — all weather, so you can weather it all. We shot this all practically over 2 days in Buffalo NY and Toronto with Josh Allen and a load of fans!